Marketing Manager - Remote | WFH

Marketing Manager (Remote Position)

About Us

We are a well-established boutique consulting firm with over 15 years of experience in providing anti-money laundering (AML) and fraud compliance consulting services to a diverse range of financial institutions, broker dealers, insurance companies, and more. Our company, based in central New Jersey, prides itself on its award-winning reputation and status as a veteran-owned enterprise.

Additionally, we operate AML-ology, a fintech company that offers comprehensive educational and training resources for individuals and organizations seeking to enhance their understanding of anti-money laundering practices. AML-ology has been in business for three years and is geared towards achieving ambitious goals in 2024.

Job Brief

We are seeking an experienced Marketing Manager to lead our marketing efforts for both ARC Risk and Compliance and AML-ology. This remote role requires a hands-on approach coupled with the ability to effectively delegate tasks to direct and indirect team members. The ideal candidate will develop, implement, and monitor innovative marketing strategies aligned with our business objectives.

Reporting directly to the COO, the Marketing Manager will oversee internal marketing teams and play a pivotal role in shaping the company's strategic direction. This role demands professionalism, creativity, and a proactive approach to driving long-term success.

Responsibilities

Develop and execute a comprehensive marketing plan to enhance brand visibility and drive sales growth.
Establish short-term and long-term objectives for internal teams, ensuring alignment with overall company goals.
Manage the marketing department budget and optimize resource allocation.
Cultivate relationships with media outlets and stakeholders through strategic PR initiatives.
Monitor the performance of marketing campaigns and refine strategies as needed.
Prioritize marketing initiatives and allocate resources accordingly.
Present regular reports and insights on marketing metrics to senior management.
Conduct market analysis to identify opportunities and challenges for business expansion.
Provide guidance and support for organizing impactful marketing events and engagements.
Forecast staffing requirements for the marketing department.
Contribute to quarterly and annual planning activities to achieve company objectives.
Conduct competitive landscape analysis.
Execute B2B marketing strategies for consulting services and B2C marketing for membership-based sales.

Requirements and Skills

Proven experience in a senior marketing role, with a track record of successful campaign design and implementation.
Proficiency in social media marketing, SEO, web analytics, and Google AdWords.
Strong understanding of brand marketing, product management, and customer engagement.
Familiarity with CRM software, digital marketing tools, and project management platforms.
Exceptional leadership, communication, and analytical skills.
Strategic mindset with the ability to make informed decisions.
Bachelor's degree in Marketing, Communications, or a related field; MBA preferred.
Experience in the anti-money laundering, banking, or financial services sector is advantageous.
Highly organized with a keen attention to detail.
Familiarity with CRM and campaign tools such as Zoho is a plus.

Benefits

In addition to a competitive salary, we offer the following benefits:

Medical, dental, and vision coverage with company contribution
Health savings account (HSA)
Company-paid life insurance, long-term disability, and accidental death and dismemberment
Paid vacation, holidays, and sick leave
Performance-based bonuses
401(k) matching program
Opportunities for career development and advancement
Employee mentorship programs
Ongoing training and certification reimbursement
Relaxed work environment
Employee appreciation events

We are committed to creating a diverse and inclusive workplace and are proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristic protected by law.
Employment Type: Full-Time
Salary: $ 48,000.00 115,000.00 Per Year