Sales Manager Job Description | Insights on roles & salary3 min read

February 10, 2020 3 min read
sales manager job description


Sales Manager Job Description | Insights on roles & salary3 min read

Read­ing Time: 3 min­utes

To start with the sales man­ag­er job descrip­tion, it is a high-per­form­ing task. A sales man­ag­er pro­vides guid­ance and leads to the sales team. S/He is the men­tor for the whole team. The main task of a sales man­ag­er is to set the goals and keep the team intact to keep pro­gress­ing.

Sales man­ag­er is sup­posed to devel­op new strate­gic busi­ness plans and make sure that the planned goals are met on time. They set both short as well as long-term sales poli­cies and strate­gies for effec­tive func­tion­ing with the ulti­mate goal to achieve cus­tomer sat­is­fac­tion and increase sales vol­ume.

Roles And Responsibilities Under Sales Manager Job Description:

A sales man­ag­er usu­al­ly has impres­sive past expe­ri­ence and judg­ment to alter and enhance plans, so that the goals can be job descrip­tion tem­plate:

  • Super­vis­ing the per­for­mance and actions of the sales team and sales quo­ta.
  • Track­ing the sale growth and alter­ing the func­tion­ing accord­ing­ly.
  • Man­ag­ing busi­ness plans that cov­er sales, rev­enue as well as expense con­trols.
  • Syn­chro­niz­ing with the mar­ket­ing team regard­ing lead gen­er­a­tion for prod­ucts.
  • Pro­mot­ing the firm as well as its prod­ucts on var­i­ous plat­forms and man­ag­ing sales tar­gets.
  • Suc­cess­ful­ly man­ag­ing the sales team so that goals and tar­gets are met with­in the planned time.
  • Devis­ing a strate­gic sales plan, thus increas­ing the fir­m’s cus­tomer base.

Qualification And Skills Mentioned in Sales Manager Job Description:

Under a sales man­ag­er job descrip­tion, the most basic require­ment is to have a degree in busi­ness or any oth­er relat­ed field.

Apart from the degree, there is a set of skills as fol­lows:

  • Should have expe­ri­ence in plan­ning unique and effec­tive sales strate­gies.
  • Expe­ri­enced in imple­ment­ing sales plan­ning effi­cient­ly.
  • Excel­lent com­mu­ni­ca­tion skills.
  • Abil­i­ty to lead a team of indi­vid­u­als.
  • An excelling past expe­ri­ence as a sales rep­re­sen­ta­tive.
  • Good man­ag­ing abil­i­ty and lead­er­ship skills.
  • Thor­ough knowl­edge of the mar­ket.
  • A strong sense of busi­ness.
  • Ana­lyz­ing the data of the occur­ring sales.
  • Mon­i­tor­ing the progress of sales very minute­ly.

Career Scope:

The job of a sales man­ag­er is a vast one. They coor­di­nate and work with the man­agers of oth­er depart­ments as well. Almost all indus­tries need a sales man­ag­er to meet the sales goals and make sales strate­gies. From retail trade, whole­sale trade, man­u­fac­tur­ing, finance, and insur­ance, to man­age­ment com­pa­nies, sales man­agers are hired every­where.

More­over, a sales man­ag­er is also respon­si­ble for process­es like recruit­ing sales staff, as well as hire and train at times. They are the ones who oper­ate the whole sales depart­ment. In con­clu­sion, the role of a sales man­ag­er is a sig­nif­i­cant one. They enhance their pro­fes­sion­al and tech­ni­cal knowl­edge by attend­ing and par­tic­i­pat­ing in pro­fes­sion­al soci­ety meet­ings.

Apart from career oppor­tu­ni­ties in Sales, you can also look for mar­ket­ing jobs in Del­hi here.

Read blog on Mar­ket­ing Man­ag­er Job Descrip­tion.

From rev­enue gen­er­a­tion to orga­ni­za­tion growth, there is a lot that a sales man­ag­er is respon­si­ble for. They dri­ve the sales force and the sales process. Patrick Forsyth defines sales man­age­ment, “It is the func­tion respon­si­ble for cre­at­ing and main­tain­ing a suit­able sales activ­i­ty through man­age­ment and super­vi­sion of the sales team, and hence achiev­ing through them, the required sales results.”


Since the pro­file of a sales man­ag­er is so influ­en­tial in a firm, the pay-scale is also high­er in com­par­i­son. For exam­ple, at Edel­weiss, the aver­age salary is INR 2,161,797. In the ini­tial years, the pay scale is around INR 416k.

In mid-career how­ev­er, when the expe­ri­ence ris­es up to 4 years the salary is around INR 560k. With an expe­ri­ence of up to 5 to 9 years, the salary is around INR 958k. And then, when the man­ag­er has expe­ri­ence for almost 20 years, the salary hikes up to approx­i­mate­ly INR 1m.

Sumedha is a Post Graduate in English. She has the penchant for creating a variety of content that is attention grabbing.