Career Advice

Job Description of a Content Writer — Overview & Salary4 min read

January 10, 2020 3 min read
Content Writer job description


Job Description of a Content Writer — Overview & Salary4 min read

Read­ing Time: 3 min­utes

A con­tent writer is an impor­tant part of every com­pa­ny. The first and fore­most thing that comes under the job descrip­tion of a con­tent writer is to ana­lyze and gen­er­ate engross­ing con­tent. S/He is the brand voice of the com­pa­ny. As Leo Odd­en said,

“Con­tent is the rea­son search began in the first place.”

Roles And Responsibility of Content Writer:

A con­tent writer job descrip­tion includes devel­op­ing con­tent after con­duct­ing in-depth research on the con­cerned sub­jects. It is not just about devel­op­ing con­tent for the web­site of a com­pa­ny. The role requires writ­ing con­tent for many oth­er plat­forms.

A con­tent cre­ator writes engag­ing con­tent and plans the work accord­ing­ly. The work varies. They cre­ate con­tent for blogs, social media, prod­uct descrip­tion as well as arti­cles.

An Overview Of The Job

  • One of the many con­tent writer respon­si­bil­i­ties is cre­at­ing con­tent for all the plat­forms of the com­pa­ny that the audi­ence comes in con­tact with.
  • Proof­read­ing and there­after, cre­at­ing error-free con­tent.
  • Improv­ing the read­abil­i­ty of the already exist­ing con­tent by edit­ing it.
  • Giv­ing each arti­cle a head­line that can grab the atten­tion of the read­ers instant­ly.
  • Under­stand­ing the inter­est and needs of the audi­ence and plan­ning the con­tent accord­ing­ly.

The Qualification Required:

A cer­tain skill set and qual­i­fi­ca­tions are required for you to excel in the career of con­tent writ­ing and con­tent man­age­ment. And as a job seek­er, you should def­i­nite­ly be aware of these require­ments:

  • A bach­e­lor’s degree in Eng­lish, Com­mu­ni­ca­tion, Jour­nal­ism, Mar­ket­ing or any oth­er relat­ed field.
  • An account­able con­tent writ­ing expe­ri­ence.
  • A port­fo­lio of writ­ten arti­cles that can give an overview of the skills of a writer.
  • Effec­tive writ­ing and com­mu­ni­ca­tion skills.
  • The abil­i­ty to work hard and han­dle mul­ti­ple projects in a fast-paced work envi­ron­ment.
  • Com­mand over ver­bal and writ­ten Eng­lish lan­guage.
  • Be detailed ori­ent­ed.
  • Be able to con­sis­tent­ly meet the tar­gets under tight dead­lines.
  • Have detailed knowl­edge about the com­pa­ny and its prod­ucts.
  • Last­ly, it is always a ben­e­fit to have years of expe­ri­ence in the field of con­tent writ­ing.

Opportunities On The Way:

If you have a good com­mand over a lan­guage, there are a lot of oppor­tu­ni­ties that you can grab in the cor­po­rate world. A few of the tasks that come under the job post­ing of a Con­tent Writer are list­ed below:

  • Web Con­tent Writ­ing: When you have a doubt that you want to gain more infor­ma­tion on, the instant reflex is to search for it on the inter­net. The inter­net has infi­nite infor­ma­tion. When a com­pa­ny wants its page to be ranked among the top search­es, a web con­tent writer is required.
  • Copy Edit­ing: The respon­si­bil­i­ty of a copy edi­tor in a com­pa­ny is to ensure that every writ­ten piece is flaw­less and wor­thy. The per­son should be able to proof­read and edit data at a good speed. There should be absolute­ly no scope left for mis­takes. The role is also to ana­lyze the weak links of every piece that has been writ­ten.
  • Cre­ative Writ­ing: Cre­ativ­i­ty is the utmost impor­tant char­ac­ter­is­tic that a writer must pos­sess. The greater the cre­ativ­i­ty, the greater the num­ber of peo­ple that may show inter­est in the com­pa­ny. Words are most pow­er­ful when it comes to con­vinc­ing a per­son. A cre­ative writer should cer­tain­ly be able to write effec­tive­ly and think dif­fer­ent­ly.
  • Proof­read­ing: This role would require to proof­read the writ­ten pieces and blog posts. Sub­se­quent­ly, it will make the con­tent error-free and bet­ter.

Career Scope Of Content Writing:

Web­sites are no more a place that a com­pa­ny makes to remain in fash­ion. Instead, web­sites are a neces­si­ty now. Almost every­body nowa­days is an avid inter­net user. Mar­ket­ing a com­pa­ny on the inter­net is the need of the hour.

And there­fore, Con­tent Writ­ers are need­ed by every com­pa­ny. They can explain as well as inform about the com­pa­ny to the audi­ence.

Con­tent Writ­ers help build brand aware­ness for a par­tic­u­lar com­pa­ny. If the writer does a good job, the con­tent is always shared by the audi­ence. In con­clu­sion, it will make more peo­ple aware of the com­pa­ny and its work.


Before reach­ing the top, a fresh­er con­tent writer may have a var­ied salary struc­ture. The salary, there­fore, depends on the job posi­tion that you are under con­tent writ­ing. For exam­ple, if you are work­ing as a free­lance writer, the cost per word may vary from INR 0.15 to INR 0.40. For blog­gers, the salary can vary between INR 5000 per month to INR 1 lakh.

If cal­cu­lat­ed as an aver­age total com­pen­sa­tion, a con­tent writer, in gen­er­al, can earn approx­i­mate­ly INR 2,28,546. Mean­while, an expe­ri­enced con­tent writer, on the oth­er hand, can earn rough­ly between INR 2,95,988 to INR 5,59,807, depend­ing upon the expe­ri­ence.

Remem­ber, good con­tent can con­vert a web­site’s vis­i­tors to its cus­tomers!

Sumedha is a Post Graduate in English. She has the penchant for creating a variety of content that is attention grabbing.