Career Advice

How to Build a Career in Social Media — 50+ Helpful Links8 min read

April 10, 2020 6 min read
career in social media


How to Build a Career in Social Media — 50+ Helpful Links8 min read

Read­ing Time: 6 min­utes

There was a time when pas­sion and work were two dif­fer­ent things for most peo­ple. How­ev­er, with dig­i­ti­za­tion tak­ing over our lives, more and more peo­ple are mak­ing a liv­ing with their pas­sion. One such exam­ple is a career in social media. Social media used to be some­thing peo­ple would indulge in dur­ing their free time. But over the past decade, social media has emerged as one of the strongest mar­ket­ing tools in the indus­try.

Most busi­ness­es need to main­tain a strong social media pres­ence because it helps in con­nect­ing them with their audi­ence or clients. As a result, busi­ness­es, small or big, seek peo­ple to put in charge of their social media han­dles. These employ­ees not only han­dle the mar­ket­ing needs of the busi­ness but also work on improv­ing their reach, client base as well as man­ag­ing PR.

Since this rise in demand, more and more peo­ple are look­ing to make a career in social media. So if you are some­one who is social media savvy, keep read­ing to dis­cov­er how you can build your career doing the thing you love.

Types Of Jobs In Social Media

The job pos­si­bil­i­ties in social media are end­less. If you want to build a career in social media, then you will most like­ly be involved in man­ag­ing social media accounts across mul­ti­ple plat­forms or orga­niz­ing pub­lic­i­ty cam­paigns that will be mar­ket­ed through social media plat­forms or com­pos­ing online con­tent that has an inter­ac­tive ele­ment.

Let’s take a look at the dif­fer­ent types of social media jobs:

Social Media Specialist

A Social Media Spe­cial­ist works close­ly with the sales and mar­ket­ing team of a com­pa­ny. They are respon­si­ble for devel­op­ing and imple­ment­ing social media strate­gies that will not only increase online pres­ence and brand aware­ness but also improve their mar­ket­ing efforts and sales. Here are best resources to help you to know more about this job:

Brand Manager

A Brand Man­ag­er, as the name sug­gests, is respon­si­ble for man­ag­ing brand integri­ty across all of the com­pa­ny’s mar­ket­ing ini­tia­tives. They are respon­si­ble for ensur­ing that the prod­ucts and ser­vices offered by the com­pa­ny res­onate with their exist­ing as well as poten­tial cus­tomers. As a result, brand man­agers are con­stant­ly updat­ing them­selves about the lat­est market/industry trends as well as any new or upcom­ing com­pe­ti­tion. Men­tioned below are best resources to help you to know more about this job:

Engagement Coordinator / Online Reputation Manager

The job of an engage­ment coordinator/ online rep­u­ta­tion man­ag­er lies beyond answer­ing social media mes­sages. Engage­ment coor­di­na­tors help the com­pa­ny by devis­ing and exe­cut­ing mar­ket­ing strate­gies that increase their online engage­ment with exist­ing as well as poten­tial clients. They work on improv­ing the engage­ment num­bers, for instance, the num­ber of peo­ple reply­ing to a post, or inter­act­ing with a tweet, etc.

Social Media Manager

The Social Media  Man­ag­er is respon­si­ble for every con­tent that is post­ed on each of the com­pa­ny’s social media han­dles. Their main job is to pro­mote the com­pa­ny’s prod­ucts and ser­vices to bring in more cus­tomers through social media. They plan their out­reach and work on increas­ing the com­pa­ny’s online pres­ence. So, their focus is on dri­ving more traf­fic to their social media han­dles.

Skills Required To Work In Social Media

Analytical Skills

Up until a few years ago, social media mar­ket­ing and inter­ac­tions could not be mea­sured. But now, there are many real-time track­ing options where you can see the impact of your social media cam­paigns. But in order to under­stand those num­bers or data, you need sol­id ana­lyt­i­cal skills.

Networking Skills

Net­work­ing skills are an essen­tial part of build­ing a career in social media. In order to work on a com­pa­ny’s online pres­ence or pro­mot­ing prod­ucts and ser­vices, you need an online net­work that can help you reach sources that you might not tap into on your own. Hence, it is impor­tant to learn how to net­work as a social media expert.

Graphic Design

This goes with­out say­ing but basic knowl­edge of graph­ic design­ing can take you a long way when work­ing on social media. Your job is to cre­ate con­tent that more and more peo­ple would like to engage in. As a result, you can cre­ate info­graph­ics, tem­plates, Insta­gram posts, etc that are not reg­u­lar stock con­tent found on most web­sites.

Basic HTML

Even though mar­keters may not need to code, they are expect­ed to have basic knowl­edge of HTML. This is main­ly because HTML is the foun­da­tion for many dig­i­tal mar­ket­ing tools. For instance, Hub­spot, Google Ana­lyt­ics, Hoot­suite, Word­Press, etc all require some sort of HTML cod­ing. Hence learn­ing the basics for HTML is quite nec­es­sary.

Common Interview Questions

While there is a huge vari­ety of social media jobs in the indus­try today, there are a few com­mon inter­view ques­tions that every per­son work­ing in social media gets asked dur­ing their inter­views. Hence, prepar­ing for such ques­tions in advance can help you be more pre­pared for your inter­view. It will not only boost your con­fi­dence but also calm your nerves when sit­ting in front of the inter­view­er.

Here are a few impor­tant resources to help you pre­pare:

Tips And Tricks To Ace The Interview

Of course, prepar­ing for inter­view ques­tions is just one part of your prepa­ra­tion, here are a few addi­tion­al tips to help you ace your social media inter­view:

Salary Scope

Since the rise in demand for social media spe­cial­ists, bug com­pa­nies are will­ing to pay a for­tune to get the right can­di­date on board. The start­ing salary that you are offered as a fresh­er is high­ly influ­enced by your skillset. Of course, if you are more expe­ri­enced then the major fac­tor decid­ing your salary will be your exper­tise and prac­ti­cal knowl­edge.

A social media spe­cial­ist can earn any­where between INR 15k to 50k depend­ing on the afore­men­tioned fac­tors. With rel­e­vant expe­ri­ence and change of pro­file, this salary pay scale will also increase. For instance, a man­age­r­i­al posi­tion can eas­i­ly land you a pack­age of around INR 10 LPA. In fact, most com­pa­nies don’t have a bar for the right can­di­date. Hence, more than any­thing, focus on improv­ing your skills and gain­ing prac­ti­cal expe­ri­ence and knowl­edge.

Washija is a content specialist at Receptix. She has an MBA in Tourism and a passion for creating web content. She is an avid reader, a traveler, and a versatile writer.