Career Advice

Build A Career In Digital Marketing | 43 Helpful Resources5 min read

February 28, 2020 4 min read
career in digital marketing

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Build A Career In Digital Marketing | 43 Helpful Resources5 min read

Read­ing Time: 4 min­utes

Mar­ket­ing is no longer just about tv ads and pam­phlets, it has become more about reach­ing con­sumers through their mobile screens, about main­tain­ing a dom­i­nant pres­ence on social media. More and more com­pa­nies are turn­ing to the inter­net to reach out to their client base. With this shift in the mar­ket­ing par­a­digm, the need for dig­i­tal mar­ket­ing experts is on the rise. There­fore, now is the per­fect time to build a career in dig­i­tal mar­ket­ing.

With tech­nol­o­gy pac­ing at a rate like nev­er before and com­pa­nies get­ting more dynam­ic each day, a pro­fes­sion­al mak­ing his career in dig­i­tal mar­ket­ing is expect­ed to be aware of all of its com­po­nents. You don’t have to be an expert in all of them. How­ev­er, it is nec­es­sary to spe­cial­ize in at least a few of these. Let’s take a look:

Search Engine Optimization (SEO)

SEO con­sists of sev­er­al ele­ments and grasp­ing what they are, how they oper­ate is the key to under­stand­ing why SEO is impor­tant. In sim­ple terms, SEO is sig­nif­i­cant because it makes your web­site more vis­i­ble. This means it dri­ves more traf­fic to your web­site. And over­all, it pro­vides more oppor­tu­ni­ties to con­vert prospects into actu­al cus­tomers. It is also a valu­able tool for brand aware­ness as well as build­ing rela­tion­ships. 

Use­ful resources:

Content Marketing

Con­tent mar­ket­ing is anoth­er vital com­po­nent you need to famil­iar­ize your­self with to build a career in dig­i­tal mar­ket­ing. It focus­es on build­ing a strong rela­tion­ship with your tar­get audi­ence by con­sis­tent­ly pre­sent­ing them with high-qual­i­ty con­tent that is unique­ly rel­e­vant to them. So when cus­tomers final­ly make a pur­chase deci­sion, their loy­al­ty is already inclined towards your brand. They will pur­chase your prod­uct and pre­fer it over com­peti­tors’ prod­ucts.

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Social Media Marketing

Social media mar­ket­ing is the prac­tice of con­nect­ing with your con­sumers or audi­ence with the help of social media plat­forms. Main­tain­ing a strong online pres­ence essen­tial in build­ing your brand, increas­ing sales, as well as dri­ving more web­site traf­fic. Social Media Mar­ket­ing involves post­ing great con­tent on your brand’s social media han­dles, ana­lyz­ing your results, run­ning social media adver­tise­ments, as well as engag­ing with your fol­low­ers. 

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Pay Per Click (PPC)

PPC is a com­po­nent of dig­i­tal mar­ket­ing through which adver­tis­ers pay a fee each time one of their ads is clicked. Basi­cal­ly, it is a way of acquir­ing vis­its to your site, rather than try­ing to “earn” those vis­its nat­u­ral­ly. For instance, search engine adver­tis­ing is one of the most pop­u­lar forms of PPC. It enables adver­tis­ers to request for ad place­ment in the search engine’s spon­sored links when­ev­er some­one search­es for a key­word relat­ed to their busi­ness. And every time a user clicks on the ad, adver­tis­ers have to pay the search engine a small fee for send­ing it a vis­i­tor to their web­site. 

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Email Marketing

Email mar­ket­ing is one of the most pop­u­lar choic­es when build­ing a career in dig­i­tal mar­ket­ing. In sim­ple terms, email mar­ket­ing is when a brand uses emails to pro­mote their prod­ucts and ser­vices. It allows you to tar­get a par­tic­u­lar group of cus­tomers or even indi­vid­u­als. For instance, a restau­rant might send an email to cus­tomers on their birth­days offer­ing 50% off a meal. This kind of per­son­al­iza­tion ben­e­fits a busi­ness in main­tain­ing a rela­tion­ship with its cus­tomers. This, in turn, leads to increased sales as well as cus­tomer loy­al­ty. 

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Washija is a content specialist at Receptix. She has an MBA in Tourism and a passion for creating web content. She is an avid reader, a traveler, and a versatile writer.